London fashion week has just finished providing new trends for next Autumn/Winter season in clothing, make up and …size. According to the latest reports some designers use larger models for their shows now. The Look magazine for example is holding its annual competition for curvy supermodels. The girls, who entered the competition, are size 12-14 modelled high street clothes, and are featured in Look magazine. Since the magazine started to use curvy models every week, there are more fashion shows using slightly bigger models. Designers such as Jean Paul Gaultier and Mark Fast have used larger models on the catwalk as well as a number of fashion magazines such as Elle, Glamour, V magazine have used plus size models, but it was a one-off thing considered as a sensation of fashion and put under “special” feature, which means it is still not a standard approach for fashion magazines or high end designers to use plus size models alongside size 6-8 models.
None the less, a lot of models can easily be turned away for being “too fat”. Hannah Groves, 24 from Sheffield has been modelling for several years in the North, she is signed to a Manchester modelling agency. She did catwalk shows, editorial photo shoots, modelled bridal wear and lingerie. She told me how difficult it is to get a modelling job in London, because it is so competitive and the girls are really small there. She was offered to go down to London to attend castings and possibly a job after. Spending 2 weeks there, long hours of waiting in corridors with other girls, who didn’t talk or smile at all – was a tough experience for Hannah, even more because in the end, after her hard work the agent eventually told her she was too big. “I am size 8 that is usually fine in the North. Because I have never worked in London really, the models are usually smaller there, and if I would go to London I would be a bit too big.” she says.
Obviously, someone’s real life experience is illustrating how conservative the fashion world is. Designers, editors, stylists – they are trying to bring a change, but it’s only seen as a temporary trend, because fashion is so relative and so fast paced. Probably, in the fashion world people like to know what to expect from the fashion and when someone is trying to bring a change, they don’t really accept it, at least not so fast. After all models are showing clothes, it should look like it is hanging on the rail. When models are encouraged to bring more personal style into fashion – they start to look different – it is not always working for conservative traditional fashion houses with reputation – and the are still dictators of world’s fashion.
By Tanya Andrejeva