Tag Archives: V magazine

Sheffield model is told size 8 is “too fat for London”

1 Mar

London fashion week has just finished providing new trends for next Autumn/Winter season in clothing, make up and …size. According to the latest reports some designers use larger models for their shows now. The Look magazine for example is holding its annual competition for curvy supermodels. The girls, who entered the competition, are size 12-14 modelled high street clothes, and are featured in Look magazine. Since the magazine started to use curvy models every week, there are more fashion shows using slightly bigger models. Designers such as Jean Paul Gaultier and Mark Fast have used larger models on the catwalk as well as a number of fashion magazines such as Elle, Glamour, V magazine have used plus size models, but it was a one-off thing considered as a sensation of fashion and put under “special” feature, which means it is still not a standard approach for fashion magazines or high end designers to use plus size models alongside size 6-8 models.

Hannah S. Groves

None the less, a lot of models can easily be turned away for being “too fat”. Hannah Groves, 24 from Sheffield has been modelling for several years in the North,  she is signed to a Manchester modelling agency. She did catwalk shows, editorial photo shoots, modelled bridal wear and lingerie. She told me how difficult it is to get a modelling job in London, because it is so competitive and the girls are really small there. She was offered to go down to London to attend castings and possibly a job after. Spending 2 weeks there, long hours of waiting in corridors with other girls, who didn’t talk or smile at all – was a tough experience for Hannah, even more because in the end, after her hard work the agent eventually told her she was too big. “I am size 8 that is usually fine in the North. Because I have never worked in London really, the models are usually smaller there, and if I would go to London I would be a bit too big.” she says.

Hannah S. Groves

Obviously, someone’s real life experience is illustrating how conservative the fashion world is. Designers, editors, stylists – they are trying to bring a change, but it’s only seen as a temporary trend, because fashion is so relative and so fast paced. Probably, in the fashion world people like to know what to expect from the fashion and when someone is trying to bring a change, they don’t really accept it, at least not so fast. After all models are showing clothes, it should look like it is hanging on the rail. When models are encouraged to bring more personal style into fashion – they start to look different – it is not always working for conservative traditional fashion houses with reputation – and the are still dictators of world’s fashion.

By Tanya Andrejeva

Fashion is fast: Plus size is acceptable today, but it is not tomorrow

6 Feb

Since Karl Lagerfeld’s change of heart towards plus size models, the media have been concentrating on “curves” for so long, trying to get attention of fashion designers to normal size women that now it is seems realistic to have curvy models on the catwalk even for Karl Lagerfeld shows. The Chanel designer once said: “No one wants to see round women”, but obviously his opinion has changed, as he has taken pictures of curvy models for the V magazine’s much talked about Size Issue. Lagerfeld had cast his recent show with a slightly more curvaceous model Crystal Renn, not seen on any Chanel catwalk before. This fact was considered as groundbreaking for the house, but there is also an emphasis on personality of models, they are encouraged to be themselves instead of robotic look-alikes.

The trend for womanly shape has probably started with wondrously pneumatic Lara Stone, whose forms were not accepted by many designers, but later she took over the fashion world completely. She appeared in dozens of advertising and campaigns and been featured in every major fashion magazine. The most in demand model in the business, among the hundreds of slender, androgynous models, who predominate, her silhouette is feminine and curvy and clearly accented by breasts. Karl Lagerfeld said about her: “She made shape trendy and invented a new kind of girly femininity”.

The rising acceptance of “plus size”, allows models to have more freedom to evolve and make the “healthy” look popular. The recent pressure on models to fit into size zero standards is not so strict anymore even in high fashion. Although, it is highly unlikely that the fashion world will turn round and forget their standards, but there’s a possible shift to acceptance of slender, but shapely models with feminine bodies in the industry. After all, a lot of people who love high fashion and high street fashion are not size 6, so it allows them to push the boundaries and forget the stereotyped principles of fashion.

Brilliant example to how plus size women can be still popular in high fashion is singer Beth Ditto, who was featured in a number of photo shoots for fashion magazines, being a special guest at the most famous fashion shows at the front row, even more walking on the catwalk for Jean Paul Gaultier show and posing naked for Love magazine cover.

With the help of celebrities, the high fashion industry is willing to push the boundaries and stereotypes, but it will always remain very fast paced – plus size is acceptable today, but it is not tomorrow.

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By Tanya Andrejeva

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